Wholesome Crave Case Study | Blazeland Brand & Entertainment

Wholesome Wave × Once Upon a Farm × Target

A four-party joint venture pairing a CPG brand, a retailer, and a cause.

The Partners: Once Upon a Farm, Target, Save the Children, and Jennifer Garner, aligned around a shared mission.

Turn a values-driven partnership into real, measurable community impact while building brand equity for every party involved.

Ran point structuring and coordinating a four-party joint venture across a CPG brand, a national retailer, a nonprofit, and a celebrity partner.

Delivered pre-loaded cash debit cards to 100 Central California families, converting brand alignment into direct, tangible impact.

"A Fresh Start"

Once Upon a Farm and Wholesome Wave Join Forces to Make Fresh Produce More Accessible to Rural Families