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Prague Lions × European Football Alliance (EFA)
An equity stake and marketing partnership in a rising sports asset class.
The Challenge
Position Western sports franchises in emerging European markets as a credible, rising asset class for investors and partners.
The Work
Took an equity stakeholder and marketing partner position, helping shape the franchise's commercial and brand strategy from the ownership side.
The Result
An ownership-side position in a growing European football platform, framed around sports franchises as an emerging asset class.
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