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LUVO × Performance Kitchen
A celebrity-and-athlete founder roster built to scale a better-for-you frozen brand.
The Partners: Jennifer Garner, Derek Jeter, Blake Griffin, and WME, as integrated brand partners.
The Challenge
Build national credibility and retail velocity for a better-for-you frozen food brand in a crowded, price-driven category.
The Work
Assembled and structured an integrated partner roster spanning entertainment and elite sport, aligning each partner to the brand's health-forward mission.
The Result
Scaled to 6,000+ retail doors nationally, culminating in a 2018 majority-stake exit to Dugout Ventures and the Performance Kitchen rebrand.
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